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About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
The User Growth team is responsible for the growth of ByteDance's products. We help products tailor-made growth plans, and use various marketing, product, and data analysis methods to achieve business growth goals. The UG team maintains and optimises a series of product growth solutions such as paid advertising and natural additions, and applies them skillfully to various businesses to promote business growth; at the same time, when new growth opportunities are discovered, we also build New solutions to help businesses achieve breakthroughs.
Responsibility:
- Ad Campaign Strategy: Create & execute ad campaign strategy across ad platforms such as Tiktok Ads & other relevant ad platforms.
- Performance Optimization: Monitor ad performance, running A/B test experiment, analyze campaign data to optimize ROAS/KPIs.
- Budget Management: Manage & allocate budget across ad platforms effectively to achieve KPIs/objective.
- Audience Targeting Management: Manage & optimize audience targeting accross ad platform to achieve KPIs/objective.
- Creative Optimization: Collaborate with Design & Creative team to optimize ad creativity for each ad platform to enhance ad performance.
- Ad Tech Optimization: Collaborate with Tech team to implement new features/innovation to enhance ad performance.
Qualifications
Minimum Qualifications
- Minimum 5 years of experience in managing digital marketing campaigns in relevant ad platforms.
- Excellent teamwork & communication skills, with the ability to collaborate with cross functional teams.
- Proficient in data analysis & interpretation, to derive actionable insight from ad performance.
- Able to ideate and execute ad performance optimization, to drive better ad campaign results.
Preferred Qualifications
- To succeed in the role, you need to be a proactive, self-driven and impact-driven person.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
The User Growth team is responsible for the growth of ByteDance's products. We help products tailor-made growth plans, and use various marketing, product, and data analysis methods to achieve business growth goals. The UG team maintains and optimises a series of product growth solutions such as paid advertising and natural additions, and applies them skillfully to various businesses to promote business growth; at the same time, when new growth opportunities are discovered, we also build New solutions to help businesses achieve breakthroughs.
Responsibility:
- Ad Campaign Strategy: Create & execute ad campaign strategy across ad platforms such as Tiktok Ads & other relevant ad platforms.
- Performance Optimization: Monitor ad performance, running A/B test experiment, analyze campaign data to optimize ROAS/KPIs.
- Budget Management: Manage & allocate budget across ad platforms effectively to achieve KPIs/objective.
- Audience Targeting Management: Manage & optimize audience targeting accross ad platform to achieve KPIs/objective.
- Creative Optimization: Collaborate with Design & Creative team to optimize ad creativity for each ad platform to enhance ad performance.
- Ad Tech Optimization: Collaborate with Tech team to implement new features/innovation to enhance ad performance.
Qualifications
Minimum Qualifications
- Minimum 5 years of experience in managing digital marketing campaigns in relevant ad platforms.
- Excellent teamwork & communication skills, with the ability to collaborate with cross functional teams.
- Proficient in data analysis & interpretation, to derive actionable insight from ad performance.
- Able to ideate and execute ad performance optimization, to drive better ad campaign results.
Preferred Qualifications
- To succeed in the role, you need to be a proactive, self-driven and impact-driven person.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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