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About The Role
You will develop a strategy for creating a brand image that in line with the company's vision, mission and philosophy, to create a positive and unique company identity and personality, so it is different from other companies, and can attract and raise awareness for consumers.
What will you be doing?
- Develop short-term and long-term brand guidelines for business unit brands and private brands (brand logos, advertising tools, etc.)
- Develop policies and design standardizations including size, color, shape, words, etc.
- Prepare a brand activity budget to ensure all planning runs efficiently according to the set budget.
- Coordinate research & benchmark activities to explore and obtain alternative ideas in creating unique and creative designs but still display brand characteristics.
- Monitor and analyze brand performance periodically, in order to provide recommendations for action plans to improve/increase sales of the brand.
- Evaluate and prepare continuous improvements of brand identity to ensure that performance increases more effectively and efficiently.
What do we look for?
- Bachelor's degree in Marketing / Design / Public Relations
- Min. 3 years experience as Brand Specialist/Brand Strategist
- Proficient skill in Business Orientation, Visual Identity, Brand perception/Brand Image, Graphic Design, Communication Skill, Visual Communication, Leadership & developing people skill
About Kawan Lama Group
Established in 1955, Kawan Lama Group is a multi-sector group of companies who are constantly innovating for improving the quality of lives. Manages 28 brand portfolios operating in six different sectors: Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology. Aiming to be more than family business - but beyond that, we are business for families, we carry the mission to bring values for betterment of lives through business development and continuous growth.
Size | More than 5000 |
Industry | Consumer Staples Merchandise Retail |
Location | Kota Jakarta Barat, Indonesia |
Founded | 1 January 1955 |