Brand Strategist

About The Role

You will develop a strategy for creating a brand image that in line with the company's vision, mission and philosophy, to create a positive and unique company identity and personality, so it is different from other companies, and can attract and raise awareness for consumers.

What will you be doing?

1. Develop short-term and long-term brand guidelines for business unit brands and private brands (brand logos, advertising tools, etc.)
2. Develop policies and design standardizations including size, color, shape, words, etc.
3. Prepare a brand activity budget to ensure all planning runs efficiently according to the set budget.
4. Coordinate research & benchmark activities to explore and obtain alternative ideas in creating unique and creative designs but still display brand characteristics.
5. Monitor and analyze brand performance periodically, in order to provide recommendations for action plans to improve/increase sales of the brand.
6. Evaluate and prepare continuous improvements of brand identity to ensure that performance increases more effectively and efficiently.

What do we look for?

• Bachelor's degree in Marketing / Design / Public Relations
• Min. 3 years experience as Brand Specialist/Brand Strategist
• Proficient skill in Business Orientation, Visual Identity, Brand perception/Brand Image, Graphic Design, Communication Skill, Visual Communication, Leadership & developing people skill

About Kawan Lama Group

Established in 1955, Kawan Lama Group is a multi-sector group of companies who are constantly innovating for improving the quality of lives. Manages 28 brand portfolios operating in six different sectors: Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology. Aiming to be more than family business - but beyond that, we are business for families, we carry the mission to bring values for betterment of lives through business development and continuous growth.