Brand Manager

Job Descriptions :

• Maintain and ensure that brand values are consistently applied in marketing and sales activities.
• Develop effective communication strategies to enhance brand awareness and positioning in the market.
• Manage brand operational aspects, including the preparation of profit & loss reports, and ensure all necessary operational documents are complete.
• Lead new product launches, from concept development to coordination with relevant teams (R&D, supply chain, sales & marketing).
• Determine positioning, pricing, and product value aligned with the brand.
• Orchestrate all sales and marketing activities, collaborating with both internal and external teams to achieve brand targets.
• Continuously monitor and develop brand value to remain relevant to market developments and consumer needs.

Qualifications :

• Bachelor’s degree in Marketing, Management, Communication, or related field.
• 3-5 years of experience in brand management, preferably in the consumer goods or nutrition industry.
• Proven experience in leading product launches from concept to execution.
• Ability to think strategically in managing and developing the brand.
• Proficient in managing projects with various teams and stakeholders.
• Capable of leading and coordinating teams without direct supervision.
• Able to analyze data for effective decision-making.
• Strong communication skills to facilitate cross-functional collaboration.
• Knowledge of market trends and consumer behavior in the nutrition industry.
• Ability to work in a dynamic, results-oriented environment.