Lead Generation Specialist
Salary undisclosed
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Deskripsi Pekerjaan
- Research, identify, and generate new B2B leads through various channels (email, LinkedIn, web, apollo).
- Develop and manage lead generation strategies that drive high-quality leads ex. cold calling, canvassing, etc.
- Build and maintain a pipeline of prospective leads in the CRM (HubSpot).
- Collaborate with the sales team to create lead nurturing processes and campaigns.
- Conduct outbound prospecting (cold emails/calls) and follow-up on inbound leads.
- Qualify leads based on predefined criteria.
- Track and report lead generation metrics such as lead conversion rates and lead-to-opportunity ratio.
- Proven experience in lead generation, sales development, or a similar role.
- Strong communication and interpersonal skills.
- Experience with CRM tools and lead generation platforms (LinkedIn Sales Navigator, Apollo, etc.).
- Ability to research target industries, companies, and decision-makers.
- Excellent organizational skills with attention to detail.
- Self-motivated and able to work independently.
- Experience in the HR Tech Industry preferred.
- Strong analytical skills for lead qualification.
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