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Programmatic Ads Specialist

Salary undisclosed

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Responsibilities

Role Overview: The Programmatic Ads Specialist will manage and optimize programmatic advertising campaigns and other digital channels outside of Google, Meta, and TikTok. This role involves hands-on analysis, partner collaboration to understand performance metrics, and finding and sharing insights to enhance overall marketing efforts.

Key Responsibilities

  • Oversee programmatic ad campaigns, ensuring optimal performance and ROI.
  • Deep dive into campaign metrics to understand performance drivers.
  • Collaborate with programmatic partners to optimize strategies and troubleshoot issues.
  • Share valuable insights and trends with internal teams to inform broader marketing strategies.
  • Manage and source additional digital marketing channels such as ad networks.
  • Monitor budgets and allocate resources effectively across channels.
  • Stay updated on industry developments and emerging platforms to tap into.

Requirements

Qualification Requirements:

  • Bachelor's degree in Marketing, Advertising, or related field.
  • Minimum of 3 years of experience in programmatic or other digital channel advertising.
  • Strong analytical skills with the ability to interpret complex data sets.
  • Experience in collaborating with external partners and vendors.
  • Familiarity with various digital advertising platforms beyond mainstream channels.
  • Excellent communication and interpersonal skills.
  • Proactive, critical thinker with a curious approach to problem-solving.