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Requirements:
- Bachelor degree of any major from reputable university
- In-depth knowledge of various social media platforms, their algorithms, and best practices for content creation and engagement.
- Proficiency in creating various types of content, including text, images, videos, and infographics, tailored for specific platforms.
- Strong writing and editing skills with the ability to craft compelling and persuasive social media copy.
- Proficiency in using social media analytics tools to track and analyze performance metrics. Data-driven decision-making is essential.
- The ability to come up with fresh and engaging content ideas, campaigns, and strategies.
- Video Editing Skills: Basic graphic design skills can be a valuable asset for creating visually appealing content.
- Project Management: Effective organization and project management skills to maintain content calendars and meet deadlines.
Job Desc:
- Develop a comprehensive social media content strategy that aligns with the overall marketing and business objectives. This includes defining target audiences, content themes, and messaging.
- Create and curate a wide range of content, including text, images, videos, and infographics, that is engaging, informative, and relevant to the target audience.
- Plan and maintain a content calendar, scheduling posts and ensuring a consistent posting schedule to maintain audience engagement.
- Use analytics tools to track the performance of social media content. Analyze data to identify trends, measure the success of campaigns, and adjust the strategy accordingly.
- Work closely with the marketing team, designers, and other relevant departments to ensure content aligns with overall marketing campaigns and brand messaging.
- Keep up-to-date with social media trends, changes in algorithms, and emerging platforms to stay ahead in the social media landscape.
- Monitor social media for mentions, trends, and feedback related to the brand and industry.
- Manage the budget allocated for social media marketing, including advertising and content creation costs.
- Stay updated on industry best practices and tools, and potentially train team members or colleagues in social media marketing.
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