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Responsibilities:
- Produce high-quality, SEO-optimized content for various digital platforms, including websites, blogs, social media, and email marketing campaigns.
- Conduct in-depth keyword research to identify relevant keywords and phrases that align with our clients' target audience and business goals.
- Implement on-page SEO best practices, such as optimizing title tags, meta descriptions, header tags, and image alt text.
- Develop and execute content strategies that drive organic traffic, generate leads, and enhance brand visibility.
- Create and maintain a content calendar to ensure timely and consistent content delivery.
- Review and edit content for accuracy, clarity, and adherence to brand guidelines.
- Monitor and analyze website performance metrics to measure the effectiveness of content campaigns.
Qualifications:
- Minimum 3 years of experience as a content writer, preferably in a digital agency or similar environment.
- Strong understanding of SEO principles and best practices.
- Excellent writing and editing skills with a keen eye for detail.
- Ability to research and gather information on various topics.
- Proficient in using content management systems and SEO tools.
- Strong communication and interpersonal skills to collaborate effectively with team members and clients.
- Passion for digital marketing and a desire to stay updated on industry trends.
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