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Job Descriptions:
- Research on F&B industry-related topics
- Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
- Utilize various digital publishing platforms to create structured drafts
- Target content to specific audiences and focus on trending topics
- Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
- Conduct keyword research and employ SEO best practices to optimize content
- Analyze web traffic to measure the success of the content (e.g. conversion and bounce rates)
Job Requirements
- Bachelor’s degree in English, journalism, marketing, or a related field
- Experience uploading content to various content management systems such as WordPress, Joomla, Drupal, Shopify, Wix, XSitePro, etc.
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