Marketing Content Specialist

Job Position: Marketing Content Specialist for Burgreens Group (exclude Green Rebel)

About the job:

This role is responsible for copywriting, editing, and developing content for our brands' digital marketing campaigns. It will involve handling briefs for designs, social media pages, ads, and other tasks while effectively working with the marketing team and other divisions in a fast-paced environment.

Responsibilities:

1. Make a monthly content calendar for Instagram, Mailchimp, Tiktok.
2. Create interesting digital content for Burgreens Group: Burgreens Restaurant & GreenKind social media.
3. Plan and post video content based on a predetermined theme (min 2 reels per week).
4. Create Instastory & IGFeeds for product launching, as well as reels for new menu activation.
5. Make an event highlight on IG Story.
6. Create and ensure MailChimp is delivered on schedule every month (2x a month) with good opening rates.
7. Documenting and promoting ongoing Burgreens & GreenKind events.
8. Together with the CS team, respond to IG DM/IG comments.
9. Coordinate with KOL and videographer to create special content.
10. Responsible to maintain and update the website, menu card, promotional collateral, and sales kit content.
11. Responsible to write brief and assist in Burgreens & GreenKind TikTok Live.

Qualifications:

1. Bachelor's degree in Marketing or relevant work experience.
2. Minimum two years of experience in the related field.
3. Ability to handle pressure and meet deadlines.
4. Strong communication ability (oral and written).
5. Strong copywriting and content writing.
6. Creativity and problem-solving attitude.
7. Background in researching, social media analytics, and developing marketing strategies and promotion.
8. Skilled with Social Media (IG & TikTok) manager, Microsoft Excel, and Presentation Tools.
9. Skilled in video editing (for IG content and TikTok).
10. Familiar with Mailchimp and social media ads.
11. Knowledge and interest in a healthy lifestyle and plant-based are necessary and important.
12. Candidate must be fluent in English.
13. Must submit a case study.