Account Based Marketing

Responsibilities

• Pursue and nurture leads until qualified
• Learn the target market’s pain points and dive deep into their niche
• Set up meetings for outside sales with qualified prospects
• Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers
• Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
• Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts
• Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes
• Enhance the buyer journey as it relates to content development and inbound marketing efforts
• Deliver training and tools to our sales team to help them be more efficient and effective

Qualifications

• Previous experience in ABM, Lead Generation, or digital marketing role
• Hands-on experience in executing an innovative and multi-part event and lead generation programs
• Extensive experience working with account-based marketing programs and large account selling teams
• Solid background in creating and implementing marketing campaigns that use live events, webinars, digital advertising, and social networking
• Experience in creating, launching campaigns, and reporting its results
• Considerable expertise in developing and managing multiple marketing programs simultaneously
• Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists
• Knowledgeable of content marketing and inbound marketing to generate more qualified leads
• Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth