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Role Overview:
The Digital Content Specialist will be responsible for managing and creating engaging content across our social media channels, enhancing the online presence of our four brands. This role involves planning, scheduling, and executing social media strategies to drive engagement and brand awareness. The ideal candidate will have a flair for storytelling, a strong grasp of digital marketing trends, and the ability to craft content that resonates with diverse audiences.
Key Responsibilities:
- Develop and implement social media content plans for each brand.
- Create engaging posts, stories, and videos to drive brand visibility on platforms including Instagram, Facebook, LinkedIn, and TikTok.
- Monitor social media performance metrics, analyze results, and adjust strategies to optimize engagement.
- Collaborate with the Marketing Supervisor and external partners to align content with overall marketing goals.
- Stay updated on the latest social media trends and tools to enhance our digital presence.
Qualifications:
- Minimum of 2 years of experience in social media management or digital marketing.
- Proven track record of growing social media channels and creating impactful content.
- Excellent written and verbal communication skills.
- Proficiency with social media management tools (e.g., Hootsuite, Later).
- Creative thinker with strong problem-solving skills.
