Creative Content Manager

This Creative Content Manager in Liquid Agency requires a blend of creative talent, strategic thinking, leadership abilities, and a deep understanding of digital marketing and advertising landscapes to drive successful marketing initiatives and enhance brand engagement.

Job Responsibilities

1. Campaign Creativity Oversight: Lead the conceptualization and execution of marketing campaigns, ensuring they are innovative, impactful, and align with the brand's identity. Collaborate closely with account, design and content teams to develop creative briefs and set campaign goals.
2. Advertising Copy Direction: Oversee the creation of compelling advertising copy across different media, including print, digital, and broadcast. Ensure the copy is persuasive, brand-consistent, and tailored to target audiences while meeting the objectives of various campaigns.
3. Social Media Content Strategy: Develop and implement a cohesive social media content strategy that enhances brand visibility and engagement across platforms. Supervise the creation of content calendars, guide the production of platform-specific content, and monitor social media trends to adjust strategies as necessary.
4. Team Leadership and Collaboration: Lead and inspire a team of creative professionals, including copywriters, designers, and social media specialists. Foster a collaborative environment that encourages innovation and excellence in creative output.
5. Performance Analysis and Reporting: Monitor and analyze the performance of creative campaigns and social media activities, using insights to inform future creative decisions and strategies. Prepare and present reports on campaign results, highlighting successes and areas for improvement.
6. Stakeholder Communication: Serve as the primary creative liaison with clients, internal teams, and external partners. Communicate creative concepts, campaign progress, and results effectively, ensuring alignment and satisfaction.
7. Budget and Resource Management: Oversee the creative budget, ensuring resources are allocated effectively to meet campaign objectives and deliver high-quality creative work. Negotiate with vendors and manage contracts to support creative production.

Job Requirements

1. Educational Background: Bachelor’s degree in Marketing, Advertising, Communications, or a related field. A Master’s degree or professional certifications in digital marketing or creative fields can be an advantage.
2. Professional Experience: Minimum of 3 years of experience in a creative leadership role within a marketing agency or similar environment. Proven track record in managing successful marketing campaigns, advertising copywriting, and social media strategy.
3. Creative Vision and Innovation: Strong creative vision with the ability to lead the development of innovative and effective campaigns. Extensive knowledge of current marketing trends, creative best practices, and digital media technologies.
4. Leadership Skills: Demonstrated ability to lead and motivate a team of creative professionals. Excellent interpersonal and communication skills to collaborate effectively with team members, stakeholders, and clients.
5. Analytical Abilities: Proficient in using analytics tools to measure campaign performance and make data-driven decisions. Ability to interpret data and translate insights into creative strategies.
6. Project Management: Strong organizational and project management skills, with the ability to manage multiple projects simultaneously under tight deadlines.
7. Technical Skills: Familiarity with social media platforms and management tools. Understanding of SEO principles and digital marketing strategies is also beneficial.