Digital Marketing Specialist
Salary undisclosed
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Job Description:
1. Instagram & TikTok Management:
- Manage and schedule posts, content planning, and copywriting.
- Respond to messages and interact with the audience.
- Monitor account performance and growth.
2. Content Creation:
- Responsible for daily content creation, with major content outsourced.
- Create engaging visuals and posts, when needed, to align with campaigns.
3. Marketing Strategy Development:
- Collaborate with the team to develop effective digital marketing strategies, especially for Instagram and TikTok campaigns.
4. Campaign Analysis:
- Measure and analyze the success of marketing strategies using tools like Instagram Insights, TikTok Analytics, etc.
- Adjust and refine strategies based on performance data.
Qualifications:
- Bachelor's degree in Marketing, Mass Communication, Business, Public Relations, or a related field.
- 2+ years of experience in digital marketing, social media management, or similar roles.
- Passion for the beauty sector is a plus.
- Prior experience as a Social Media Specialist or Marketing staff in the beauty industry is preferred.
Skills:
- Basic photo editing and graphic design: Proficiency in tools like Canva or other graphic creation apps.
- Social media analytics: Ability to track and analyze key metrics on social media platforms.
- Copywriting & content creation: Experience in crafting engaging posts and creating attention-grabbing content.
- Meta Ads knowledge (preferred).
Benefits:
- Competitive salary with performance-based incentives.
- BPJS and other benefits.
- Collaborative and inclusive work environment.
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