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About You
- You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
- You enjoy doing purpose-led and meaningful work
- You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
- You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective)
- You always find a way to get things done without sacrificing the quality of your work, integrity, and values
- No task is off limits for you
- You are humble and prioritize the success of the team over your own with an eagerness to help those around you
- You don't shy away from challenges and can bounce back from setbacks
What you’ll do and what success looks like in this role:
- Create, deploy, and maintain CRM channel that promote new programs, advertised assets, and other digital campaign initiatives.
- Manage all aspects of outbound and inbound marketing campaigns including copywriting, automation, and tracking.
- Liase with data analytics team to segement the audience and analyze the behavior to improve the quality of communication.
- Conduct A/B testing to drive customers to the landing page, app page and do performance optimization for email campaigns, push notifications, and WhatsApp to optimize the user experience, conversion rates, and other important campaign metrics.
- Understand and analyze the digital marketing KPO, develop report on result for the Go to Market team and other stakeholders.
- Collaborate with cross-functional teams to coordinate on featured assets and content.
What Is Required and What We’re Looking For
- Min 1-2 year of experience in a CRM or Digital Marketing role
- Fresh graduated are welcome to apply
- Experience of App marketing campaigns
- Good in organizational skills, project management, and collaborative mindset with a wide range of stakeholders.
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