Digital Marketing Specialist

Job Summary:

Are you passionate about crafting compelling digital experiences? We're seeking a marketing enthusiast to drive our online presence through social media and email marketing channels. As a key member of our team, you'll spearhead social media strategies, curate engaging content, design eye-catching visuals, and analyze campaign performance. If you're ready to make an impact in a dynamic environment, apply now!

Main Responsibilities:

1. Social Media Marketing
2. Email Marketing
3. Graphic Design and Video Editing
4. Content Creation
5. Collaboration

1) Social Media Marketing (SMM):

• Developing and executing social media strategies to increase brand awareness and engage the target audience.
• Creating and curating engaging content for social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Organizing and executing campaigns in collaboration with KOL and program participants
• Managing social media accounts, including scheduling posts, responding to comments, and analyzing performance metrics
• Staying updated on social media trends and emerging platforms to ensure a proactive and innovative approach
• Monitoring and analyzing social media and preparing monthly reports as well as making recommendations

2) Email Marketing:

• Drafting and executing email marketing campaigns, including content creation, segmentation, and scheduling using Mailchimp and Stripo
• Managing the email marketing calendar, ensuring timely and relevant communications to our audiences
• Designing and optimizing email templates for better engagement and conversion rates
• Conducting A/B testing to refine email content and strategies
• Maintaining the Mailchimp platform by importing, exporting, segmenting, and archiving contacts

3) Graphic Design and Video Editing:

• Design and edit a variety of materials, including e-flyers, posters, booklets, brochures, presentations, banners (for emails, online events, and platforms), and other promotional collateral.
• Ensure all graphic designs and video edits align with brand guidelines, effectively communicating the intended message.
• Maintain brand consistency across all visual and video materials.
• Collaborate with marketing and other teams to conceptualize and create visual and video elements that convey brand identity and messaging.
• Edit video content, including trimming, and adding transitions, captions, animations, and music, to create polished and engaging videos for both short- and long-form formats (e.g., Instagram Reels, webinars).

4) Content Marketing:

• Develop and execute content strategies that align with business goals and target audience.
• Create engaging and visually compelling content for digital platforms, including the blog, email marketing, and social media.
• Leverage graphic design and video editing skills to produce high-quality visuals, infographics, videos, and other multimedia content to enhance brand visibility.
• Collaborate with the marketing team to repurpose and adapt content for different formats (e.g., blog posts, social media snippets, video clips).
• Ensure content aligns with brand voice and messaging while optimizing for SEO and lead generation.
• Track content performance using analytics tools, making data-driven adjustments to improve engagement and reach.

5) Collaboration:

• Working closely with other team members to integrate social media and email marketing efforts into broader marketing campaigns.
• Collaborating with the other team members to align messaging across different channels.
• Assisting the marketing team with other marketing-related tasks

Qualifications:

• Proven experience in social media marketing, graphic design, video editing, and email marketing.
• Creative mindset with the ability to develop engaging content.
• Strong analytical skills and the ability to interpret data and trends.
• Excellent written and verbal communication skills in English.
• A quick learner with a positive attitude toward new challenges.
• Knowledge of graphic design tools such as Canva, Figma, or Adobe Photoshop.
• Knowledge of video editing tools such as Capcut, Wondershare Filmora, or Adobe Premiere.
• Knowledge of email marketing tools such as Mailchimp and Stripo.
• Excellent use of Google Workspace tools.
• Familiarity with HTML, CSS, and Javascript would be an added advantage.

RMC Asia

RMC Asia is a Bangkok-based organization promoting Educational Travel & Cultural Exchange Programs in top tourism destinations across Asia. We cater exclusively to the Hospitality & Tourism sector.

We provide opportunities for enrolled students, recent graduates, and young professionals to attain international work skills at luxury host organizations (hotels & resorts) in stunning program destinations such as Thailand, the United Arab Emirates, the Maldives, Vietnam, Hong Kong, Qatar, and more!