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Brand Marketing Manager

Salary undisclosed

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Job Summary:

To initiate plan and to execute the strategic for the market (Consumer) that drives brand sales growth, awareness, recognition and conversion through offline and also online marketing

Job Description:

  • Build strategic brand marketing programs to support specific business objectives across different channels and segments in order to support of our overall strategic plan
  • Market the brand through various channels and segment databases working with data sets including Digital, Social Media, CRM in order to increase the awareness and drive the sales
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Preparing monthly report for internal and external
  • Monitoring promo, campaign, product launching (included: printing, productions, distributions and also installations)
  • Manage and maintain a productive working relationship with brand principal’s marketing lead in order to run the marketing plan smoothly
  • Partner with brand, merchandise, creative teams, other internal stakeholders, external agencies and vendors as part of the process to execute marketing plan
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Stays up to date on industry trends and local consumer insights in order to capture more insight for creating marketing plan

Job Requirements:

  • Education – Bachelor Degree of Communication / Public Relation
  • Experienced min. 5 years at the same field (Marketing Communication/ Strategy)
  • Able to create marketing plan / yearly business plan
  • Create marketing budget & Reporting
  • Fluent in English both oral and written
  • Special skills – public speaking, communication skill, presentation, negotiating