Product Manager (B2C) - Growth and Marketing

Our client is a Global booking platform and they are seeking a highly skilled and data-driven Product Manager to lead our marketing efforts. This role is ideal for a strategic thinker with a strong background in product management and a passion for driving impactful, data-driven results. The role will be responsible for optimizing marketing strategies, driving market expansion, managing marketing spend, and ensuring the company reduces its reliance on major platforms like Google through innovative approaches.

Key Responsibilities:

• Data-Driven Decision Making: Leverage data analytics to identify growth opportunities, optimize marketing strategies, and drive impactful business decisions.
• Market Expansion: Develop and execute strategies to expand into new markets, ensuring product offerings meet local demand and maximize growth potential.
• Optimize Marketing Spend: Analyze marketing spending to ensure efficient use of resources, maximizing ROI, and aligning investments with business objectives.
• Reduce Platform Reliance: Innovate to diversify marketing channels, reducing reliance on Google and other major platforms to create a more resilient marketing strategy.
• Cross-Functional Collaboration: Partner closely with design, engineering, and marketing teams to deliver high-impact product improvements and align initiatives with overall business goals.
• Performance Monitoring: Track and analyze key performance indicators (KPIs) to assess progress, identify areas for improvement, and optimize ongoing initiatives.
• Stay Updated: Keep up with industry trends, marketing best practices, and incorporate new insights into strategies and processes.
• SEM/SEO Strategy Development: Lead SEM/SEO efforts to enhance visibility, drive both organic and paid traffic, and optimize search engine performance.
• Conversion Rate Optimization: Implement CRO techniques to enhance website performance and increase conversion rates.
• Demand Optimization: Drive initiatives focused on optimizing customer acquisition and retention to maximize overall demand.
• Product Backlog Management: Manage the product backlog, prioritize features, and communicate the product vision effectively to cross-functional teams.

Requirements:

• 4+ years of experience in product management within the marketing domain.
• Expertise in data analysis, with the ability to independently extract and interpret data to inform decision-making.
• Proven experience with market expansion strategies and optimizing demand to enhance customer acquisition and retention.
• Strong understanding of agile methodologies and experience managing product teams in an agile environment.
• Proficient in English, with excellent communication and collaboration skills.
• Familiarity with SQL and marketing analytics tools to derive actionable insights.
• Experience with advertising APIs (e.g., Google Ads, Meta Ads).
• Proficiency in web analytics platforms such as Google Analytics, Mixpanel
• Knowledge of SEM/SEO techniques for enhancing search engine visibility and driving traffic.
• Experience in product marketing, including positioning, messaging, and go-to-market strategies.