Digital Marketing Specialist

Key Responsibilities:

• Ad Campaign Strategy: Develop and implement strategic advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and other relevant channels to drive merchant acquisition and engagement.
• Performance Optimization: Monitor campaign performance through detailed metrics analysis, utilizing A/B testing and data insights to optimize for maximum ROI and merchant conversion.
• Creative Ad Development: Work closely with design and content teams to produce impactful ad creatives tailored to each platform’s audience, ensuring high engagement and relevance.
• Budget Management: Effectively manage and allocate advertising budgets across platforms, ensuring alignment with campaign objectives and key performance indicators (KPIs).
• Audience Targeting: Leverage advanced targeting tools to reach key merchant segments, generating qualified leads and enhancing overall ad effectiveness.
• Ad Tech Mastery: Stay informed on the latest trends, features, and best practices in ad technology, utilizing innovations to maintain a competitive edge.

Requirements:

• Minimum of 3 years' hands-on experience managing digital advertising campaigns, including Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads.
• Proficiency in data analysis and interpretation, with the ability to derive actionable insights from performance metrics to inform campaign optimization.
• Strong creative skills with the ability to generate innovative ad concepts that resonate with merchant audiences across different platforms.
• Advanced technical knowledge of ad management interfaces (Google, Meta, TikTok) with the ability to troubleshoot and resolve platform-related issues efficiently.
• Excellent communication skills, enabling collaboration with cross-functional teams, including design, content, and product, to deliver high-quality results within deadlines.
• Adaptability to a fast-paced, ever-changing advertising landscape, with the ability to quickly adjust strategies and approaches to meet emerging trends and new platform features.