KOL Strategist Supervisor

About Scarlett Indonesia

Established in 2017, Scarlett Indonesia has rapidly become one of the leading local beauty and personal care brands. We are a fast-growing company with a strong presence both online and offline.

Our success is reflected in our innovative products, dedicated team, and over 5 million organic followers on Instagram and e-commerce platforms.

With a vision to become the #1 beauty and personal care brand in Indonesia, we invite you to join us on this exciting journey and #BeOurSTARlett!

Qualifications:

• Possess a Bachelor's degree in a relevant field.
• A minimum of 4 years of experience in content planning, content strategy, or similar roles.
• Proficient in English, both written and verbal communication.
• Experience and familiarity with the beauty industry is highly advantageous.
• Passionate about the beauty industry with a deep understanding of beauty trends.
• Strong grasp of TikTok, Instagram, and social media trends and algorithms, with the ability to create engaging ad content.
• Proven expertise in developing ad content scripts.
• Detail-oriented, collaborative team player, capable of working under pressure.
• Adaptable to a fast-paced environment and dynamic, fast-growing companies.
• Capable of managing multiple projects and meeting tight deadlines.
• Demonstrates high integrity and strong problem-solving skills.
• Willingness to work onsite in Cengkareng, West Jakarta.

Responsibilities:

• Develop comprehensive proposals with insightful and strategic campaign plans for influencer marketing initiatives.
• Conduct thorough data research, participate in brainstorming sessions, and generate innovative ideas for campaigns.
• Formulate influencer strategy campaigns aimed at implementing high-level campaign concepts for influencers.
• Regularly track and evaluate executive performance in alignment with various briefs (monthly, special, promotional, affiliate briefs).
• Collaborate with internal teams, including the e-commerce, ads, and other relevant departments, to ensure smooth campaign execution.
• Conduct research on the latest trends in the KOL industry and related marketing strategies.
• Prepare post-campaign reports, analyze performance, and present findings, including recommendations and next steps, to the brand team.
• Work closely with the Brand team to identify and plan influencer activations for new clients.
• Identify and understand the needs of influencers/creators to deliver mutually beneficial solutions.
• Assist in identifying emerging social channels suitable for influencer content.
• Stay informed on current trends and maintain an in-depth understanding of all major social media platforms.
• Demonstrate the ability to present effectively to the brand team, with a capacity for storytelling from multiple perspectives in a concise and impactful manner.
• Proficiency in calculating key performance indicators (KPIs) and conducting performance analyses across awareness, engagement, and commerce campaigns is a strong advantage.

Why Scarlett Indonesia?

At SCARLETT Indonesia, we believe everyone has the potential to #BeOurSTARlett.

Surrounded by supportive teams and positive influential leaders, we strive for every growth opportunity and overcome challenges with determination in our high-growth environment.

#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.