Apply on
Original
Simplified
Job Description
- Product Descriptions: Write detailed, compelling, and SEO-optimized descriptions of clothing, accessories, and footwear, focusing on materials, design features, and styling tips.
- Campaign & Advertising Copy: Create catchy and persuasive taglines, slogans, and messaging for seasonal campaigns, digital ads, print ads, and commercials.
- Website Content: Craft engaging content for the brand's website, including homepages, landing pages, and category pages, with a focus on brand identity and user experience.
- Social Media: Create concise and visually appealing captions for Instagram, Facebook, TikTok, and other platforms to increase brand visibility and customer interaction.
- Blog Writing & Articles: Write blog posts or fashion-related articles that position the brand as a thought leader, covering topics like fashion trends, styling tips, and sustainability.
- Press Releases: Write press releases to announce new product launches, collaborations, or brand updates to media outlets and fashion journalists.
- Collaboration with Teams: Work closely with marketing, design, and PR teams to create cohesive messaging for campaigns and product launches.
- Bachelor's degree in communication, journalism, marketing, literature, or a related field.
- Minimum of 1-2 years of experience as a copywriter, particularly in the fashion, retail, or e-commerce industries (experience in the fashion industry is a plus).
- Strong writing skills, with the ability to create engaging, clear, and persuasive content.
- Knowledge of the latest fashion trends and a strong interest in the fashion and lifestyle industry.
- Ability to generate fresh and creative ideas when crafting narratives for fashion products and marketing campaigns.
- Experience with using CMS, Google Analytics, and other digital marketing tools is a plus.
- A strong portfolio showcasing previous fashion-related work, including product descriptions, ads, social media posts, and editorial content.
Similar Jobs
