Social Media Specialist
Salary undisclosed
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- Educational Background:
Experience
- Minimum of 2-3 years of experience in social media management and content creation.
- Proven track record of managing social media accounts for businesses, preferably in the technology or digital display solutions industry.
- Proficiency in video editing software such as CapCut, Adobe Premiere Pro, or Final Cut Pro.
- Familiarity with graphic design tools like Adobe Photoshop, Illustrator, or Canva.
- Knowledge of social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Ability to create high-quality, engaging, and visually appealing content for various social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
- Strong understanding of multimedia content production, including video editing, graphic design, and photography.
- Experience in developing and implementing social media strategies to increase brand awareness, engagement, and lead generation.
- Ability to analyze social media metrics and adjust strategies to optimize performance.
- Excellent written and verbal communication skills in both Bahasa Indonesia and English.
- Strong storytelling skills to effectively communicate the brand message.
- Ability to generate creative ideas for content and campaigns that resonate with the target audience.
- Staying up-to-date with the latest social media trends, tools, and best practices.
- Strong organizational and time-management skills to manage multiple projects and meet deadlines.
- Ability to work collaboratively with cross-functional teams, including marketing, sales, and technical departments.
- Ability to engage with the online community, respond to comments and messages promptly, and foster positive interactions.
- Experience in managing social media crises and negative feedback professionally.
- Proficiency in using analytics tools to track social media performance (e.g., Google Analytics, Facebook Insights, Instagram Insights).
- Ability to generate reports and provide insights and recommendations based on data analysis.
- Understanding of PT Lumina Imaging Solusindo's brand, products, and services (LED videotron, IFP, digital signage).
- Ability to create content that aligns with the company’s brand voice and values.
- Ability to adapt to changing trends, technologies, and business needs.
- Willingness to learn and improve skills continuously.
- Certification in social media marketing or related fields is a plus.
- Experience in B2B marketing and knowledge of the digital display solutions industry.
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