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Social Media Specialist

Salary undisclosed

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  • Educational Background:

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Experience

  • Minimum of 2-3 years of experience in social media management and content creation.
  • Proven track record of managing social media accounts for businesses, preferably in the technology or digital display solutions industry.

Technical Skills

  • Proficiency in video editing software such as CapCut, Adobe Premiere Pro, or Final Cut Pro.
  • Familiarity with graphic design tools like Adobe Photoshop, Illustrator, or Canva.
  • Knowledge of social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

Content Creation

  • Ability to create high-quality, engaging, and visually appealing content for various social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
  • Strong understanding of multimedia content production, including video editing, graphic design, and photography.

Social Media Strategy

  • Experience in developing and implementing social media strategies to increase brand awareness, engagement, and lead generation.
  • Ability to analyze social media metrics and adjust strategies to optimize performance.

Communication Skills

  • Excellent written and verbal communication skills in both Bahasa Indonesia and English.
  • Strong storytelling skills to effectively communicate the brand message.

Creativity And Innovation

  • Ability to generate creative ideas for content and campaigns that resonate with the target audience.
  • Staying up-to-date with the latest social media trends, tools, and best practices.

Project Management

  • Strong organizational and time-management skills to manage multiple projects and meet deadlines.
  • Ability to work collaboratively with cross-functional teams, including marketing, sales, and technical departments.

Customer Engagement

  • Ability to engage with the online community, respond to comments and messages promptly, and foster positive interactions.
  • Experience in managing social media crises and negative feedback professionally.

Analytical Skills

  • Proficiency in using analytics tools to track social media performance (e.g., Google Analytics, Facebook Insights, Instagram Insights).
  • Ability to generate reports and provide insights and recommendations based on data analysis.

Brand Awareness

  • Understanding of PT Lumina Imaging Solusindo's brand, products, and services (LED videotron, IFP, digital signage).
  • Ability to create content that aligns with the company’s brand voice and values.

Adaptability

  • Ability to adapt to changing trends, technologies, and business needs.
  • Willingness to learn and improve skills continuously.

Preferred Qualifications

  • Certification in social media marketing or related fields is a plus.
  • Experience in B2B marketing and knowledge of the digital display solutions industry.