Content Creator

About Gaise Brunch and Bistro:

Gaise Brunch and Bistro is an indoor, pet-friendly restaurant that offers contemporary all-day brunch with a Mediterranean-inspired menu infused with modern Asian flavors. We pride ourselves on creating an unforgettable dining experience in a cozy, stylish setting, where both humans and pets feel welcome. As part of our growth, we’re looking for a passionate Content Creator to bring our story to life through engaging, high-quality content.

As a Content Creator at Gaise, you will be the creative force behind our digital presence. Your main focus will be to create compelling content that enhances our brand image, engages our audience, and drives foot traffic to our restaurant. You will collaborate closely with our marketing and operations teams to develop visual, video, and written content that resonates with our customers, tells our brand story, and highlights our unique pet-friendly dining experience.

• Content Creation: Produce high-quality photos, videos, and graphics for Gaise’s social media platforms (Instagram, TikTok, YouTube) that capture the essence of our food, atmosphere, and pet-friendly environment.
• Video Production: Plan, shoot, and edit short-form video content, such as reels, stories, and promotional videos, including behind-the-scenes, food tutorials, and event coverage.
• Social Media Management: Manage day-to-day social media activity, including posting, responding to comments/messages, and engaging with our online community.
• Creative Campaigns: Collaborate with the marketing team to conceptualize and execute creative campaigns for promotions, new menu launches, events, and collaborations.
• Brand Storytelling: Craft compelling narratives around Gaise’s unique dining experience, using storytelling techniques to highlight customer experiences, food preparation, and the pet-friendly ambiance.
• Influencer Partnerships: Work with influencers and key opinion leaders (KOLs) to create authentic content that drives brand awareness and engagement.
• Trend Monitoring: Stay on top of social media trends, viral content formats, and emerging platforms to ensure Gaise’s content remains fresh, engaging, and on-brand.
• Analytics & Reporting: Track and report on content performance using social media analytics tools. Use insights to refine content strategies and maximize engagement.
• Cross-Platform Strategy: Ensure cohesive content is created across multiple platforms, adapting formats and messaging for the specific strengths of each platform (TikTok vs. Instagram, etc.).

• Proven experience as a Content Creator, Social Media Manager, or similar role, with a strong portfolio showcasing creative content.
• Expertise in photography, videography, and content editing software (e.g., Adobe Photoshop, Lightroom, Premiere Pro, Canva).
• Knowledge of social media platforms (Instagram, TikTok, YouTube) and experience creating content optimized for these channels.
• Strong storytelling and creative writing skills to develop engaging captions and video scripts.
• Ability to conceptualize and execute creative ideas that align with the brand's voice and identity.
• Ability to work both independently and collaboratively, managing projects from ideation to completion.
• Basic understanding of SEO and digital marketing principles.
• Passion for food, lifestyle trends, and the pet-friendly community.

• Experience working in the F&B or hospitality industry.
• Experience working with pets or pet-centric content.
• Familiarity with social media analytics and tools like Google Analytics, Facebook Insights, and Hootsuite.