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Digital Marketing Lead

Salary undisclosed

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  • Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc
  • Be connected with any stakeholders or 3rd parties that will support the marketing program
  • Work on a budget to reach maximum KPI keeping the ROAS and Cost Ratio at the optimum level
  • Manage communication with multiple vendors and third-party trackers to achieve acquisition objectives
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, optimize spend, and performance based on the insights
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better
  • Suggest new digital channels that have the potential to increase new user numbers in an efficient way
  • Create new inventory and improve on existing inventories and services from digital marketing

Minimum Qualifications

  • Min. 3-5 years of experience in Digital Marketing from E-Commerce or Digital Marketing Agency
  • Expertise in ASO (App Store Optimization).
  • Strong proficiency in digital analytics and data interpretation.
  • Experience in social media marketing strategies and tools.
  • Knowledge of market intelligence and competitive analysis.
  • Skill in creative writing for digital campaigns.
  • Background in account management, handling multiple stakeholders and partners.
  • Excellent teamwork and collaboration skills.
  • Proven experience in performance marketing and optimizing campaigns for maximum impact.