Social Media Marketing Specialist

We are looking for a creative and strategic Social Media Specialist to join our team. The ideal candidate will manage and execute the company's social media strategy, develop brand awareness, generate inbound traffic, and cultivate engagement across all social platforms. If you are passionate about social media and have experience in curating impactful content, we’d love to meet you!

Key Responsibilities:

• Develop and implement social media strategies aligned with business goals.
• Create and manage social media content (including text, image, and video) that engages the target audience.
• Monitor and analyze the performance of social media campaigns, using analytics to measure success and optimize strategies.
• Engage with followers, respond to queries promptly, and monitor customer feedback.
• Stay updated with the latest social media trends, tools, and best practices to keep content fresh and relevant.
• Collaborate with the marketing team to ensure cohesive messaging and branding across all channels.
• Manage social media advertising campaigns, including budgeting, targeting, and reporting.
• Monitor competitor activity and provide insights for improvement.

Qualifications:

• Proven experience as a Social Media Specialist or similar role.
• Excellent knowledge of social media platforms including Instagram, Facebook, LinkedIn, TikTok, and others.
• Strong writing, editing, and verbal communication skills.
• Ability to create content that aligns with the brand’s tone, voice, and aesthetics.
• Familiarity with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative problem-solving skills and attention to detail.

Preferred Skills:

• Basic graphic design and video editing skills.
• Knowledge of SEO and web traffic metrics.
• Experience with influencer marketing and collaboration.

Benefits:

• Competitive salary.
• Flexible work environment.
• Opportunity to grow and develop within the company.
• Access to ongoing training and development.

How to Apply:

Please submit your resume and portfolio of social media work to [email protected]