Apply on
Original
Simplified
1. SEO Strategy and Implementation:
- Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research to identify high-traffic, relevant keywords for the financial services industry.
- Optimize website content, meta tags, and other on-page elements for search engines.
- Monitor and analyze website performance using SEO tools and analytics platforms.
- Stay updated on SEO best practices and algorithm changes to ensure compliance and optimal performance.
2. Content Creation and Management:
- Create high-quality, engaging content about personal finances, loans, borrowings, leverage, and financial risks.
- Develop blog posts, articles, whitepapers, case studies, infographics, and other content types to attract and educate potential customers.
- Collaborate with internal teams to ensure content aligns with brand messaging and marketing goals.
- Edit and proofread content to ensure accuracy, clarity, and consistency.
- Manage the content calendar to ensure a steady stream of relevant and timely content.
3. Financial Services Expertise:
- Leverage a deep understanding of personal finances, loans, and management of financial risk to create informative and authoritative content.
- Translate complex financial concepts into clear, accessible language for a broad audience.
- Ensure all content is accurate, compliant with regulations, and aligned with industry standards.
4. Social Media Management:
- Manage social media platforms, utilizing them to distribute content and engage with the target audience.
- Monitor social media channels for trends and opportunities to enhance brand visibility.
- Track and report on the performance of content and digital marketing initiatives.
5. Performance Analysis and Reporting:
- Monitor key performance indicators (KPIs) for SEO and content marketing efforts.
- Analyze data to identify trends, opportunities, and areas for improvement.
- Prepare regular reports on SEO performance, content engagement, and overall effectiveness of marketing strategies.
- Use insights from analytics to refine and optimize content and SEO strategies.
Requirements:
- Bachelor’s degree in Marketing, Communications, Finance, or a related field.
- Proficient in Bahasa and English
- 3-5 years of experience in SEO and content creation in the financial services industry.
- Strong understanding of personal finances, loans, leverage, and financial risk management.
- Proven track record of developing and implementing successful SEO strategies.
- Excellent writing, editing, and proofreading skills with a strong familiarity with content marketing and blogs
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz) and content management systems (CMS).
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Attention to detail and ability to manage multiple projects simultaneously.
- High level of integrity and professionalism
Similar Jobs