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SEO & SEM Supervisor

Salary undisclosed

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Tasks & Responsibilities:

  • Develop and execute successful SEO strategies
  • Conduct keyword research to use throughout the company's website and marketing materials
  • Review technical SEO issues and recommend fixes
  • Create high-quality content for website and optimize website content, landing pages and paid search copy
  • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
  • Direct off-page optimization projects (e.g. link-building)
  • Collect data and report on traffic, rankings and other SEO aspects
  • Monitor daily performance metrics to understand SEO strategy performance
  • Research and implement SEO recommendations for website
  • Efficiently communicate to align goals & collaborate with others within the marketing department to manage SEO strategy
  • Keep abreast of SEO and integrated marketing trends
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Keeping up to date with the latest advancements in search trends, PPC strategies, and SEM best practices.
  • Research and analyze competitor advertising links
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Requirements:

  • Minimum 3-5 years of working experience as SEO Supervisor
  • Experienced in website analytics software and keyword tools such as Google Analytics, Google Keyword Planner, Google Search Console, Ahrefs/Moz.
  • Familiarity with on-page SEO, off-page SEO & other technical SEO
  • Experience with data-driven SEO analysis, optimization, and reporting.
  • Through knowledge of search ranking and optimization factors and key algorithm updates.
  • Possess a positive attitude; and is meticulous; focused; organized; diligent; able to multitask; independent, Creative, innovative, and accuracy and attention to details.
  • Professional & Excellent communication (written & oral)
  • Familiarity with A/B and multivariate experiments
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