Business Development
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Requirements
Education & Experience:
• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field. A Master’s degree (e.g., MBA) is a plus.
• 4+ years of experience in business development and marketing roles, within Fashion Industry.
• Proven track record of successfully developing and executing business and marketing strategies that drive growth.
• Experience in digital marketing, including proficiency with SEO/SEM, email marketing, social media platforms, and marketing automation tools.
Skills & Competencies
• Strategic Thinking: Ability to develop and implement long-term strategies that align with company objectives.
• Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
• Relationship Building: Strong interpersonal skills to establish and maintain effective relationships with clients, partners, and internal teams.
• Analytical Skills: Proficiency in analyzing data, market trends, and performance metrics to inform strategic decisions. • Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Creativity: Innovative mindset to develop unique marketing campaigns and business development initiatives.
• Technical Proficiency: Familiarity with CRM software (e.g., Salesforce), marketing platforms (e.g., HubSpot, Google Analytics), and Microsoft Office Suite.
Personal Attributes
• Proactive: Self-starter with a strong initiative to drive projects forward without constant supervision.
• Adaptable: Flexible and able to adjust strategies in response to changing market conditions and business needs.
• Results-Oriented: Focused on achieving measurable outcomes and contributing to the company’s success.
• Team Player: Collaborative attitude with the ability to work effectively within a team environment.
Preferred Qualification
• Industry Knowledge: Deep understanding of Fashion Industry, including key players, market dynamics, and regulatory environment.
• Certifications: Relevant certifications such as Certified Business Development Professional (CBDP) or HubSpot Inbound Marketing Certification.
• Language Skills: Proficiency in additional languages can be advantageous, depending on the company’s market reach
Key Responsibilities
1. Business Development
o Identify and evaluate new business opportunities, including markets, partnerships, products, and services.
o Develop and execute strategic plans to achieve sales targets and expand the customer base.
o Build and maintain strong, long-lasting client relationships through regular communication and exceptional service. o Negotiate contracts and close agreements to maximize profits while ensuring client satisfaction.
o Conduct market research and competitive analysis to inform business strategies.
o Represent the company at industry events, conferences, and networking functions to promote growth initiatives.
2. Marketing Strategy & Execution
o Develop and implement comprehensive marketing plans to increase brand awareness and drive lead generation.
o Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and content marketing.
o Oversee the creation of marketing materials, including brochures, presentations, and promotional content.
o Coordinate and manage marketing campaigns from conception through to execution and analysis.
o Analyze marketing metrics and adjust strategies to optimize performance and ROI.
o Collaborate with the creative team to ensure consistent brand messaging across all channels.
3. Cross-Functional Collaboration
o Work closely with the sales team to align business development and marketing strategies with sales objectives.
o Partner with product development to provide market feedback and inform product enhancements.
o Coordinate with the finance department to develop budgets and track expenditures for business development and marketing initiatives.
4. Reporting & Analysis
o Prepare regular reports on business development and marketing activities, performance, and outcomes.
o Utilize data-driven insights to refine strategies and inform decision-making processes.
o Monitor industry trends and adapt strategies to maintain competitive advantage.