Digital Marketing Executive

Responsibilities

• Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
• Lead the implementation of these capabilities, such as planning, search, conversion rate optimization and data and analytics to support future business growth.
• Work closely with the Digital Product team to ensure that the marketing technology strategy aligns with the organization’s broader digital strategy and efforts
• Lead the analytics and reporting function in digital campaigns with a focus on optimization.
• Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.
• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.
• Work with other team members to hit organizational goals and objectives.