Digital Marketing Specialist

We are seeking a dynamic and experienced Digital Marketing to join our team. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing strategies to enhance our online presence, increase enrollment, and promote our school’s values and programs.

Key Responsibilities:

1. Develop and execute comprehensive digital marketing campaigns across various channels including social media, email, SEO, and PPC.
2. Manage and optimize the school’s website to ensure it is user-friendly, up-to-date, and effectively communicates our brand message.
3. Create engaging content for social media platforms, newsletters, blogs, and other digital channels.
4. Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, and provide regular reports to the management team.
5. Collaborate with the admissions team to develop strategies that drive student enrollment and retention.
6. Stay up-to-date with the latest digital marketing trends and best practices to ensure our strategies remain innovative and effective.
7. Manage the school’s online reputation by responding to reviews and engaging with the online community.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, or a related field.
2. Minimum of 5 years of experience in digital marketing, preferably in the education sector.
3. Full proficiency in English or Mandarin.
4. Proven track record of developing and executing successful digital marketing campaigns.
5. Strong understanding of SEO, SEM, social media marketing, email marketing, and content creation.
6. Proficiency in using digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
7. Excellent written and verbal communication skills.
8. Creative thinker with strong problem-solving skills.
9. Ability to work independently and as part of a team.