Trade Marketing Staff

Qualifications:

1. Bachelor’s degree in Marketing, Business Administration, or a related field. 2-5 years of experience in trade marketing, sales, or retail marketing.

2. Strong understanding of trade marketing strategies and retail operations.

Excellent communication and interpersonal skills.

3. Ability to analyze data and market trends to make informed decisions.

Creative problem-solving skills and the ability to think strategically.

Key Responsibilities:

1. Develop and execute trade marketing strategies and plans to drive product availability, visibility, and sales across different retail channels.

2. Plan and implement in-store promotions, product displays, and merchandising activities to boost product visibility and sales.

3. Work closely with the sales team to provide them with the necessary tools, materials, and information to effectively promote products at the retail level.

4. Analyze market trends, consumer behavior, and competitor activities to identify opportunities for trade marketing initiatives

5. Build and maintain strong relationships with distributors and retailers, ensuring they have the necessary support to effectively promote the products.

6. Manage trade marketing budgets, ensuring all activities are cost-effective and deliver a strong return on investment.

7. Monitor and report on the effectiveness of trade marketing activities, providing insights and recommendations for improvement.

8. Provide training and support to sales teams and retail partners on product knowledge and effective merchandising techniques.