PERFORMANCE MARKETING MANAGER

COMPANY DESCRIPTION

PT FOMO INOVASI TEKNOLOGI (FOMOTOKO.COM) is an up-to-date selling platform that provides convenience to business owners and suppliers in selling products without any difficulties. Our platform supports business owners and suppliers from testing to scaling, allowing them to expand their businesses effortlessly. We are located in Bandung, Indonesia.

RESPONSIBLE :

• Develop and implement comprehensive marketing strategies to drive customer acquisition, engagement, and retention for our e-commerce platform.
• Plan and execute digital marketing campaigns across various channels including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
• Optimize landing pages and ads to improve conversion rates and user experience, leveraging data-driven insights and A/B testing.
• Collaborate with the creative team to create compelling visual and written content that resonates with our target audience and aligns with brand guidelines.
• Analyze campaign performance metrics and KPIs to track progress, identify trends, and optimize marketing efforts for maximum ROI.
• Stay informed about industry trends, competitive landscape, and emerging technologies to continuously improve our marketing strategies.
• Manage and allocate budgets effectively, ensuring campaigns are delivered on time and within budget constraints.
• Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and maximize reach.

REQUIREMENTS :

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or relevant certifications are a plus.
• Proven experience as a Marketing Supervisor or similar role in e-commerce or digital marketing, with a strong understanding of landing page optimization and advertising strategies.
• Solid knowledge of digital marketing tools and platforms such as Google Analytics, Google Ads, Social Media Ads (Instagram, Facebook, Tiktok, Snack Video, etc.), Facebook Business Manager, etc.
• Demonstrated ability to develop and execute successful marketing campaigns that drive customer acquisition and engagement.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights and strategies.
• Experience in A/B testing, conversion rate optimization (CRO), and marketing automation.
• Familiarity with UX/UI principles and their application to improve user journeys and conversion paths.
• Knowledge of SEO best practices and strategies to improve organic search visibility.
• Understanding of e-commerce platforms and consumer behaviour in online retail environments.
• Creative thinking with a strategic mindset, capable of developing innovative marketing solutions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and with external partners.