Youvit
Founded by : Wouter van der Kolk, 1 January 2015
About the Company
We firmly believe in the transformative power of a healthy and active lifestyle, enriching lives with vitality and vigor. Our mission is to unleash the potential of 200 million millennials across Southeast Asia by providing them with a daily dose of essential vitamins and minerals. By revolutionizing the vitamin category, we make high-quality vitamin products available to urban millennials in innovative formats.
Our inaugural line of vitamin gummies took the Indonesian market by storm, propelling YOUVIT to the esteemed position of the country’s leading gummy vitamin brand. Buoyed by this success, we now aim to broaden our product range, enhance our brand presence, strengthen our unique omnichannel distribution model, and expand our footprint across Southeast Asia.
The growing awareness of preventative health and the significance of vitamins is palpable across emerging markets. The ASEAN supplements market is poised to reach US$ 10.6 billion by 2026, fueled by a surge in health consciousness among urban dwellers. The pandemic has accelerated this trend, with millennials leading the charge towards preventative health measures. Lockdowns and movement restrictions have further spurred the adoption of online and direct-to-consumer sales channels.
While local brands predominantly market traditional remedies or low-end vitamins positioned as cures, the category lacks innovation. Premium nutraceutical supplements from global brands come with hefty price tags, leaving little room for innovation. YOUVIT stands apart as a next-generation brand poised to capitalize on market dynamics. Since our inception in 2017, we've swiftly become the go-to choice for millions of urban millennials, notably 70% of whom are female.
Industry Type
- Sector: Health Care
- Industry group: Pharmaceuticals, Biotechnology & Life Sciences
- Industry: Pharmaceuticals
- Sub-Industry: Pharmaceuticals
Company Address
Source : Google maps
