Dachin

DACHIN Group (hereinafter referred to as "DACHIN"), headquartered in Singapore, is a data-driven brand creator targeting consumers in Southeast Asia, with a strong focus on the Indonesia market. The core competence of DACHIN lies in its data collection and analytics engine, which processes, analyzes, and utilizes data from multiple touchpoints experienced by its customers throughout their journey with DACHIN's brands. This comprehensive customer profiling enables the creation of captivating brands tailored to meet the evolving demands and consumption behavior of its customers. DACHIN's managed brands span across three categories: Lifestyle and Consumer Electronics. DACHIN strives to build an all-encompassing ecosystem to enhance its customers' brand experience throughout their journey. Key components of this ecosystem include DACHIN's distribution and fulfillment capabilities, which not only ensure prompt delivery but also analyze, process, and leverage post-sale data to cultivate a deeper understanding of its customers, and its Performance Marketing expertise that drives customer acquisition and engagement. DACHIN's sales channels encompass a diverse range of platforms, including online B2C & B2B marketplaces, offline B2B & B2C, social commerce, and private channels. This omnichannel approach allows DACHIN's brands to reach a wide audience and cater to various consumption preferences. By focusing on customer satisfaction and building a comprehensive brand ecosystem, DACHIN aims to deliver sustainable value for customers and employees alike.

According to the GICS (Global Industry Classification Standard) version of March 2023, Dachin’s industry classification falls within the following categories:

• Sector: Consumer Discretionary
• Industry group: Consumer Durables & Apparel
• Industry: Household Durables
• Sub-Industry: Consumer Electronics